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Corporate Social Responsibility and Sustainability (CSR)
What does the CSR mean for Europa Mundo Vacaciones and the Europamundo Foundation?
What actions are carried out on CSR?
Europa Mundo Vacaciones implements its Corporate Social Responsibility Policy in accordance with the criteria of the GRI (Global Reporting Initiative) framework:
1.- Social dimension:
- em Intern: Continuous training, flexible schedules, social benefits, emotional salary, integration activities for new employees, access to employment for people at risk of social exclusion, volunteering at the Europamundo Foundation and corporate volunteering.
- External: Customer service department, satisfaction survey filled in by our passengers, communication with our customers through our blog, Twitter, Facebook, online programs, relationship with NGOs through our Foundation.
2.- Environmental dimension:
Comprehensive plan for selective waste collection, training on environmental issues, employee awareness, reduction of CO2 emissions through the use of non-polluting alternative transports, obtaining the ZeroCO2 seal after measuring and offsetting its greenhouse gas emissions generated by its activity through projects with local communities in developing countries.
3.- Governance dimension of the organization:
- Internal: Europamundo Vacaciones (EMV) Code of Ethics, EMV Good Practice Manual, JTB Group Code of Conduct, UNWTO Internal Code of Conduct, adherence to the Global Compact, constant and intense relationship with stakeholders, interest groups such as customers and suppliers, the Europamundo Foundation is a partner of Fiare (Ethical Bank).
- External: Reputation and image of the company on the web, Facebook, Twitter, blog, Fitur and other international fairs, our catalogue, UNWTO partner.
Europamundo Vacaciones in general works in various fields in order to raise awareness so that our footprint is as small as possible in the destinations we visit and in any case that this footprint serves to promote coexistence and understanding between cultures, and to develop sustainable and responsible tourism.
In April 2011 we created the Europamundo Foundation, one of the 16 international partners of the World Tourism Organization in its ST-EP Programme for poverty alleviation through sustainable tourism. We have carried out 46 projects over the last 4 years with a total of 77,400 direct beneficiaries.
What are the benefits for the company of having a CSR programme?
We understand that companies are aware that they can contribute to sustainable development by producing a series of benefits in the medium and long term:
- Reinforcement of communication, credibility, reputation, and therefore brand loyalty.
- Increased employee motivation, commitment and loyalty, improving the working environment.
- It facilitates communication with stakeholders such as suppliers and customers.
- It positions and differentiates the product in relation to the competition. Generates an increase in brand value.
- A socially responsible company influences customer loyalty, renewing their commitment to the company.
- Improved image with shareholders and investors.
- Ease of access to sources of finance.
- It promotes a culture of social awareness.
When you are committed to social responsibility and ethics, you involve absolutely all of the company's stakeholders and this has an excellent effect of uniting for the common good. Customers, suppliers, institutions, employees and all production areas of the company (operations, procurement, reservations, customer service, administration, transport, management, marketing and, of course, the foundation) are aware of the need to achieve this.
Does the customer value this type of action?
There are numerous factors driving this advance in corporate social responsibility through: the concerns and expectations of citizens and consumers, brought about by globalization and the social criteria that are having an increasing influence, the growing concern about the environmental deterioration caused by economic activity, and the transparency of business activities. All this means that the client, the civil society, has an important reference and trusts companies that follow the criteria of Social Responsibility and bring together social, environmental and economic aspects under the prism of ethics and sustainability.